ABC - Pushing Daisies

This project consisted not just a digital website but also included a 10 city tour of the country as part of an experiential campaign.

The project had a Airstream trailer go around the country with promotional girls who interacted with the site by uploading pictures and articles as well as give away free pies and other Pushing Daisy related items.

All in all the campaign interacted with over 10k of thousands of people and have the highest viewer ratings of any premier episode for ABC that season.